Making your home inspection business accessible isn’t just a nice-to-have – it’s how you reach more clients, grow your reputation, and serve your community more effectively.
You may have your pricing dialed in and you’re doing great work, but if your business isn’t easy to find, contact, or understand, you could be leaving opportunities, and entire client segments, behind.
Here’s how to make sure that’s not happening.
What “accessibility” really means for inspectors
When we talk about accessibility in the inspection world, we’re talking about how easy it is for potential clients and agents to find you, understand what you offer, and reach out on their terms – without running into roadblocks.
It means meeting people where they are – whether that’s by simplifying your online presence, showing up in the places people are already looking, or even by offering to converse in Spanish on the phone.
Best practices to increase accessibility and visibility
Here are several practical ways to ensure your business is discoverable, approachable, and inclusive:
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List your business on all major platforms
Google Business Profile, Yelp, Angi’s List, Facebook, and even local real estate directories can help people find you when they need you. Make sure your phone number, website, and service areas are up to date.
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Use clear, mobile-friendly website design
Most homebuyers and agents will visit your site on a phone. Keep it clean and easy to read. Use large buttons, straightforward language, and well-organized service details. Bonus points if your site includes multilingual options!
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Support your community’s language needs
If there’s a significant Spanish-speaking population in your area, language support matters. Not everyone will feel confident booking an inspection if they can’t speak with someone in their preferred language.
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Answer every call – or partner with someone who can
Missed calls mean missed business. Partnering with a call center like America’s Call Center (ACC) ensures every lead is answered quickly and professionally, even after hours…or in another language.
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Market yourself consistently
Even if you offer fantastic service, no one will know unless you tell them. Promote your services regularly through social media, email, and through partnerships with agents and brokerages.
ACC is here to help you grow your reach
If you want to serve more clients, ACC has your back. Our professional call center team includes fully bilingual agents who can schedule appointments and answer questions in Spanish.
To make it even easier, we’ve created a new Spanish-language marketing kit exclusively for ACC clients. It includes:
- Prewritten email templates to send to Spanish-speaking agents and clients
- Bilingual social media graphics and post copy
- Messaging designed to help you stand out in a crowded market
Whether you’re already booking in multiple zip codes, or just getting started, this kit can help you tap into a larger market – while making your business more inclusive, accessible, and responsive.
Want to learn more about how ACC helps inspectors grow? Let’s chat!
