Most inspectors know referrals are where the magic happens. But if your game plan is to send one thank-you note and disappear into the void, you’re probably getting passed over for someone more visible.
Because when it comes to staying top of mind, once-a-year check-ins just don’t cut it.
Why communication builds trust and gets referrals
Home inspection is a one-and-done deal for most clients – but not for agents. They can refer dozens of new clients to you each year, if you’re someone they know, trust, and think of easily.
That last one? It’s the kicker.
Even if you’re the best inspector in town, if they haven’t heard from you in months, odds are they’ll recommend the one who just sent a helpful seasonal update or checked in last week.
Here’s the reality:
- Agents have a go-to list. If your name isn’t at the top of it, your chances of getting recommended are slim to none
- Clients forget names fast. Even if you delivered an excellent inspection, a year from now they may not remember who you are unless you’ve checked in
- Consistency communication builds credibility. It shows you’re a reliable professional who follows through – not just for agents, but for their clients too
Frequency matters most
You don’t need to write a newsletter worthy of a Pulitzer. But you do need to reach out more than once in a blue moon. Think:
- A quarterly check-in with helpful resources
- A quick note about new services or availability
- A friendly birthday message or holiday hello
These touchpoints build familiarity over time – and familiarity leads to trust, which leads to referrals.
Don’t ghost your network because you’re not getting leads
We get it. When you don’t hear back, it’s easy to assume your outreach isn’t working. But this isn’t a vending machine. It’s relationship marketing. It pays off when you’re the first name that comes to mind in a pinch – not just the one who shows up shouting about discounts every December.
Stay present. Stay valuable. Keep showing up even if it feels quiet.
ACC Pro+ makes it easier than ever
If you’re thinking, “That sounds great, but who has the time?” – good news: ACC now offers a Marketing & Communication for Customers and Agents service as part of the Pro+ plan.
That means:
- Our team helps you create your messaging with personalized templates and emails
- We set up recurring outreach in your ISN account
- You stay engaged with past clients and agents – without adding hours to your week
Whether you’re announcing a new add-on service, promoting a seasonal deal, or just saying thanks, we’ll help you keep the conversation going.
Because referrals don’t just come from doing a great job. They come from being remembered – and that starts with showing up, again and again.
Interested in a free quote from ACC? Click here!
